SEMA 2015: 1940 Mercury Sport Coupe by Rob Ida Concepts

1940-mercury-coupe-frontThere are car builders, and then there are master artisans who work in the medium of steel. The guys at Rob Ida Concepts in Morganville, New Jersey definitely fall into the second group.

At SEMA 2015, they unveiled their latest creation: a wildly customized 1940 Mercury Business Coupe. This car and its skirted front and rear wheels are designed to give it a flowing, Art Deco-inspired look that is very streamlined and modern. The car’s roofline, wheel skirts, and just about every other panel is made from hand-formed steel. This is not merely another chop top ‘Merc, this one is all custom!1940-mercury-coupe-rearThere are a lot of custom chrome pieces adorning the car, as well as suicide doors and a completely custom interior done in saddle tan leather. Under the hood is a 660 HP Ford V8 engine cleverly disguised to look like a vintage racing engine.

1940-mercury-coupe-interiorThis car received a 2015 GoodGuys GOLD Award and received the prestigious Best of Show Award from Ford at SEMA 2015. I’m sure there will be many more awards to come for this amazing custom coupe!

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