SEMA 2012: Hyundai Genesis Racing Concept Car

Welcome to another episode of Extreme Makeover: SEMA Edition. Today, we’re going to take a look at this Hyundai Genesis Coupe which has been modified by the experts at Cosworth.
For those of you not familiar with Cosworth, they are a famous supplier of racing engines for Formula One cars. This Northampton, England-based company also has a long history as an OEM and aftermarket supplier for Ford Europe. Now, Cosworth has created a concept car with the most unlikely of partners: Hyundai.

The first thing you’ll notice is the matte blue exterior and matte black wheels. I dare say that if someone could invent non-reflective glass, they probably would have installed that too. Matte paint jobs (or, let’s be honest, vehicle wraps) were all the rage this year at SEMA. Hopefully the matte thing is a trend that will fade away into the night like altezza taillights.

Still, I’ve got to hand it to Cosworth for being somewhat original and picking something other than matte black. It’s an eye-catching shade of blue that reminds me a lot of the Jaguar XKR-S I covered recently.

There’s also a Cosworth spoiler and some other carbon fiber trim pieces, but who cares about that? The real reason you’re reading this is to hear about the engine.

A regular Genesis coupe has an available 3.8L 24-valve DOHC V6 engine which makes 306 HP and 266 lb-ft of torque. That’s not bad, but Cosworth wouldn’t be Cosworth if they didn’t find a way to make it better.

The same 3.8L engine in the Genesis Racing Series Concept produces a healthy 396 HP and 325 lb-ft of torque, which is a good improvement over stock. How did they do it? Cosworth have added a cold air intake, stainless steel exhaust, and a remapped ECU.

Besides the engine, they have also added a Sport Performance Suspension and a big brake kit. Overall it’s not a bad package, and it certainly outperforms a regular Genesis Coupe.

So here’s what I would like to see happen: Cosworth and Hyundai should continue working together and start making these cars. The Genesis platform could be adapted to rally cross, auto cross, drifting, or any number of motorsports events.

I predict that the cars would do well and that the technology from their racing division would eventually trickle down into their production cars, which would make the Genesis Coupe even more enticing. Are you listening, Hyundai? Make this concept a reality!