It used to be that owning a supercar was special, no matter which one you had. But in today’s world, exclusivity is the name of the game. Now it’s not enough to have any old Lamborghini or Ferrari – you’ve got to have the rare, limited-production model in order to really be somebody.
For example, Ferrari limited production of the Enzo to just 400 units. The Bugatti Veyron was limited to 450 cars. The Lexus LFA was a limited run of just 500 cars. Lamborghini is building just 200 “50th Anniversary” edition Aventadors. Not to be outdone by the competition, Aston Martin raised the stakes with their One-77 supercar – a super special vehicle with a $1,000,000 price tag and only 77 copies built.