When the Ford Motor Company introduced the Thunderbird in 1955, they created a market for a brand new type of vehicle: the personal luxury car. From the very beginning, the Thunderbird was a big hit that broke sales records and earned high praise from customers.
Over at General Motors, VP of Styling Bill Mitchell wasn’t about to let Ford hog the spotlight. He decided that General Motors needed a personal luxury car of their own. Mitchell asked designer Ned Nickles to come up with a rival to Ford’s 2-door, 4-seater Thunderbird. Continue reading