Lexus ES250 – The Forgotten Lexus

In the 1980s, Toyota undertook a massive project to develop a luxury car that would compete with the best of the European brands. The company spent years and over $1 billion dollars developing the LS400: the vehicle that became the flagship for the new brand called Lexus.

As the LS400 was being prepped for its 1990 release, Toyota felt that launching an all-new company with just one model was a bit silly. They needed a second car – a smaller model to balance out the product offering – and they needed it quickly.

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