Ask any non-car person who makes the world’s best sports car and I bet that nine times out of ten, the answer will be “Ferrari.” The Ferrari marketing department has done a great job of building up the brand to be a household name, even among people who aren’t into cars.
Yes, it’s true that Ferraris have six-figure price tags. It’s true that they look great in Rosso Corsa and their flat-plane crank engines produce an angry, high pitched sound. Ferrari does an excellent job of looking like the world’s best cars.
But you know what? They’re really not THAT fast. A new generation of hyper-expensive cars from Pagani, Koenigsegg, Bugatti, Hennessey and others boast more horsepower and faster acceleration than anything in Maranello’s stables.