The history of the automobile in America is filled with dreamers who saw an existing car or idea and thought to themselves “I can do better.” People such as Henry Kaiser, John DeLorean, Malcolm Bricklin, Henrik Fisker, and countless others held that dream for a short time, only to watch it slip through their fingers. Starting a car company is really, really hard to do – even for those who are blessed with talent, ideas, money, and a whole lot of luck.
Enter Jeff Lemke, an entrepreneur from Holly, Michigan (a small town about 50 miles outside of Detroit). Lemke has years of experience in building aftermarket parts for Dodge Vipers. In 2009, he decided he wanted to do his own car and started a company called Falcon Motorsports.