1966 Chrysler Imperial “The Tyrant”

Automobile manufacturers typically build two types of cars: regular passenger vehicles and wild, tire-squealing, high-revving performance vehicles. The latter is usually done by a company’s in-house performance division.

Mercedes’ in-house performance division is AMG. BMW has their M division. Over at Chrysler, they have the Street and Racing Technology (SRT) team, which grew out of the original “Team Viper” group that was formed in 1989.

Since its inception 25 years ago, SRT has created high performance versions of many Chrysler vehicles including the Neon SRT-4, the Chrysler 300 SRT8 sedan, and the Ram SRT-10 Pickup. But what if SRT had existed back in the 1960s? What kind of cars would they have built? The guys at HPI Customs in Manitoba, Canada decided to try and answer that question.

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Driven: 1969 Chrysler Imperial Sedan

I must confess that I have a newfound affection for fuselage-era Chryslers. Something about the way they look just looks “right” to me. From the headlamps to the tip of the tailpipes, I think these cars are just pure design gold.

I spotted this 1969 Chrysler Imperial sedan at Cars and Coffee in Las Vegas. It was parked a few rows away from the other cars, humbly minding its own business. No one paid it much attention, but I was smitten.

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