From the very beginning, Lexus was founded as a company that would break down the traditional ways of doing things in the auto industry. For decades, the market for luxury cars was dominated by the established titans of BMW and Mercedes-Benz. Looking to take a piece of their pie, parent company Toyota formed the Lexus brand in the 1980s and began developing a flagship car unlike any the world had ever seen.
Lexus spent seven years and over a billion dollars designing their top-secret new car. Over 450 exterior designs were tested along with 900 engine prototypes. They spent two years on the interior alone. What they built was a luxury sedan that stood unparalleled in automotive history.