If you have been to our website before, you would probably agree that a Toyota Camry is a pretty boring car. It’s not a bad car, it is just not terribly exciting. The reason it is boring is because the Camry was designed to meet the need of drivers all over the world.
It has to be good at city driving for commuters.
It has to be good at highway driving for families and road trips.
It has to be good at being a taxi, commercial vehicle, or suburban grocery hauler.
It has to work in freezing cold Michigan winters and brutal Phoenix summers.
It has to be safe and pass crash test standards.
It has to meet vehicle emissions standards.
It has to be aesthetically pleasing.
And it still has to be affordable!
The Camry is a car that’s designed for every type of driving environment. But what if automakers built cars specific to the region where they were to be used? What if car manufacturers built a vehicle for the Pacific Northwest, a different vehicle for the Midwest, and another car for the Deep South?
Well, that is exactly the idea behind Local Motors.