Breaking News: Ford and Tesla Merger, Mercury Revival

What? Were you expecting a witty satirical article?

I spent longer than I should have making this. It was originally going to be a tasteless grill swap but it turned into a combination of the the lowest tech car of its time and the most high tech car of its time that no doubt makes each car worse. Continue reading

SEMA 2015: 1940 Mercury Sport Coupe by Rob Ida Concepts

1940-mercury-coupe-frontThere are car builders, and then there are master artisans who work in the medium of steel. The guys at Rob Ida Concepts in Morganville, New Jersey definitely fall into the second group.

At SEMA 2015, they unveiled their latest creation: a wildly customized 1940 Mercury Business Coupe. This car and its skirted front and rear wheels are designed to give it a flowing, Art Deco-inspired look that is very streamlined and modern. The car’s roofline, wheel skirts, and just about every other panel is made from hand-formed steel. This is not merely another chop top ‘Merc, this one is all custom! Continue reading

1999 Mercury Grand Marquis Wagon (Colony Park)

1999_mercury_grand_marquis_colony_park_wagon-taurus-rearWe’ve all seen ‘photoshopped’ wagons that never existed and if you lurk the crownvic.net forums hard enough you might even find a real life aero body with a 2nd generation Taurus hatch bolted on. Continue reading

The Death Of Visability And The Age Of Driving Blind

1985-mercury-sable-rearAll modern cars seem to be burdened with the task of keeping their occupants safe at all costs.  Which is a good thing, because all modern cars are impossible to see out of.  High beltlines create a claustrophobic sitting-in-a-bathtub feeling, and impossibly huge C-pillars bring visibility to near zero.  To me this is a chicken and egg situation.  Is it better to drive a tank with its hatch shut or actually see what you are doing? Continue reading

SEMA 2014: 1965 Mercury Comet R Racer

1965-mercury-comet-r-craftsman-frontThis car began its life as a 1965 Mercury Comet Caliente – the souped up version of the Ford Falcon. That was before the guys at Hot Rod Chassis and Cycle transformed this sizzling car into a Trans Am-inspired street machine!

The “Craftsman Comet” made its debut at SEMA 2014 at the Craftsman Tools/Stewart Warner booth. It features a Roush 427R motor with a Hillborn EFI stack and a Holley computer. This period-correct setup would have been on a high-performance race car of the day. The engine is coupled to a Hurst Driveline Tremec T-56 six-speed transmission with a Moser engineering rear end. Continue reading

Rare Bird.. Er Cat 1981 Mercury Cougar XR7 (Craigslist)

1981-Mercury-Cougar-XR7-01-whiteThe Mercury Cougar had a very strange 5th generation.  Only being around for the 1980-1982 model years it was short lived but included a sedan and for a its last year a wagon (spotted one a while back).  The car as a whole along with the 94hp I6 six on this XR7 pleased no one.  Ford knew this and abandoned the whole situation by dumping this setup for another design also on the Fox platform.  The next Cougars and Thunderbirds launched the Ford aero models. Continue reading

1969 Mercury Cougar Convertible ‘Cool Cat’

As a seasoned attendee of SEMA, Barrett-Jackson and other car shows, I’ve spent a lot of time looking at resto-modded muscle cars. I can tell you that Mustangs, Camaros, Corvettes, Chevelles, Novas,  GTOs, Chargers, and similar cars are by far the most popular models that people restore. At these events, a car like a first-generation Mercury Cougar would be a real stand-out for the sheer novelty of being something different that you haven’t seen a hundred times before.

This 1969 Mercury Cougar convertible scores points for originality and hits a home run for being an extremely well done build. Nicknamed the “Cool Cat,” it was built by Hot Rod Express out of Blue Springs, Missouri.

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