Report: Pebble Beach Concours d’Elegance 2016

pebblebeach2016-01There is a cool breeze in the air and the sky is filled from horizon to horizon with grey clouds. It is Sunday, August 21st and I am standing on the 18th hole of Pebble Beach Golf Links – the greatest public golf course in America and one of the most famous in the world.

With each step, my shoes compress the neatly manicured grass – each blade perfectly uniform in color and length. But today, there are no putters and the only drivers are the owners of the 220 collectible vehicles parked on the fairway. I am at the Pebble Beach Concours d’Elegance – one of the most prestigious car shows in the world.

The Legacy Begins
From the first event in 1950, the Pebble Beach Concours has blossomed from a small gathering into a major event featuring the world’s finest collector vehicles. It is the cornerstone of Monterey Car Week, which includes a number of car shows, road rallies, auctions, and events in the same area. If you attend one event in Monterey, it should be this one.

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1966 Mercury Monterey Sedan: Ford’s Middle Child

Back in the 1900s, an Austrian psychotherapist by the name of Alfred Adler came up with an interesting idea. Adler believe that one’s birth order was a major influence on the personality of a person.

For example, Adler believed that in a family with three children, the oldest and youngest children received the most attention from the parents with the middle child often being “forgotten.” Although Adler didn’t have any scientific research to support his theory, the idea of birth order is still well-known today.

So what does all this have to do with cars? Well for a long time, the Ford Motor Company was a family of 3 brands: Ford, Lincoln, and Mercury. Ford was the original and the oldest brand with the largest offering of cars, including entry-level vehicles. Lincoln was positioned as the luxury brand, maker of the finest vehicles that Ford had to offer. Then there was Mercury, the brand caught in the middle. Continue reading