1990 Buick Reatta Coupe

1990-buick-reatta-profileIf you saw my last post about the Chrysler TC by Maserati, you know the background leading up to the highly competitive luxury coupe market of the late 1980s and early 1990s. Today, we’re going to take a look at Buick’s short-lived attempt at cracking into this market segment.

The Reatta was a two-seat coupe that went on sale in 1988. Like the Chrysler TC, it was intended to be a top-of-the-line model, available at a premium price. Though the Reatta is in the same vehicle segment as the TC, Buick’s approach was completely different from Chrysler’s. Continue reading