For example, Adler believed that in a family with three children, the oldest and youngest children received the most attention from the parents with the middle child often being “forgotten.” Although Adler didn’t have any scientific research to support his theory, the idea of birth order is still well-known today.
So what does all this have to do with cars? Well for a long time, the Ford Motor Company was a family of 3 brands: Ford, Lincoln, and Mercury. Ford was the original and the oldest brand with the largest offering of cars, including entry-level vehicles. Lincoln was positioned as the luxury brand, maker of the finest vehicles that Ford had to offer. Then there was Mercury, the brand caught in the middle. Continue reading