What’s the Deal with JDM Badges?

jdm-badges-acura-nsxI have noticed that a lot of drivers in the import car scene like to re-badge their vehicles with emblems from the Japanese Domestic Market.

Acura NSX change theirs out to Honda NSX, since they don’t have Acura in Japan. Some Lexus drivers do this with Toyota, although they did start selling Lexus-branded vehicles in Japan in 2005. Nissan 350Z drivers rebadge their cars as Fairlady Z. Here’s a Pontiac GTO driver who re-badged his car as a Holden, as they are sold in Australia.

I want to ask every one of these people: what satisfaction do you get out of doing this?

How can you slap a Honda badge on your Acura NSX because it’s “more authentic” but overlook the fact that the steering wheel is still on the left hand side? Have you already done every other mod to your car and just couldn’t think of anything else to do? I just don’t understand the motivation behind putting JDM emblems on your US-spec car. Maybe it does something for you, but I find it utterly silly.

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About Trevor Freeman

Trevor is a real gearhead who loves everything from classic American muscle cars to high-performance exotics. When he's not reading about cars or taking photos at a car show, he's probably out cruising around. He is currently working on restoring a 1980 Chevrolet Monza hatchback.