Let’s take a look at what’s coming up during Arizona Car Week 2026. In this video, I cover the Arizona Concours d’Elegance, RM Sotheby’s Scottsdale Auction, Bonham’s Scottsdale Auction, MAG Auctions, and the Barrett-Jackson Scottsdale 2026 Collector Car Auction.
Since it debuted more than 60 years ago, the Porsche 911 has become one of the most iconic and recognizable sports cars of all time. Its legendary status makes it a popular choice for tuners and modifiers to enhance the car’s capabilities even further.
Porsche offers factory-tuned and limited edition models of the 911, but for those seeking something a bit more special, there are companies such as: Gunther Werks, RUF, Singer, and Canepa, as well as bespoke tuners like Magnus Walker and Rauh-Welt Begriff (RWB).
A few years ago, German tuning and design company Brabus began modifying Porsches, too. Brabus is most well-known as a tuner of Mercedes-Benz vehicles. In 2020, they began production of the Brabus Rocket, a highly modified version of the 911 Turbo S.
One of these cars will be crossing the auction block at the 2026 Barrett-Jackson Collector Car Auction in Scottsdale, Arizona. The car is a 2023 Brabus 900 Rocket R, and it is an incredibly special car. This is a car for someone who wants a 911 that has been elevated to new heights. Let’s take a deep dive into what makes this car so special.
To start, the Brabus 900 Rocket R is incredibly limited, with just 25 units produced worldwide. Adding to the exclusivity, this car is one of just two that are street legal in the United States, and the only one finished in “Mexico Blue” exterior paint. Owing to its blue exterior over blue interior, the car is appropriately nicknamed “Blue Magic.”
While the standard 911 Turbo S has about 640 horsepower, the Rocket R makes 900 horsepower from its 3.8L twin-turbo flat-six engine, and 1,000 n-m of torque. This is coupled to Porsche’s superb 8-speed PDK gearbox, which blends everyday usability with race-level performance. It is a potent combination that delivers exhilarating performance across the powerband. This allows the car to rocket from 0-60 mph in 2.5 seconds, 0-120 mph in 7.2 seconds, and a top speed of 211 mph.
The car features a full exterior treatment including WIDESTAR front and rear bumpers, carbon fiber lip spoiler, and carbon fiber side mirrors. The car is approximately 2.6 inches wider than a stock 911 Turbo S. The air ducts in the front fenders are fully functional, helping to expel heat from the wheel arches.
Other Brabus upgrades include: Brabus height-adjustable suspension and shock absorbers, Brabus brakes, Brabus carbon fiber body package, and a full luxury interior with leather, Alcantara, and carbon fiber.
The car features a Brabus Inconel high-performance exhaust system with four tailpipes. Inconel is a special alloy of steel that is developed for high temperatures. It is mostly used in the aerospace industry on rockets, making it a perfect fit for the Brabus 900 Rocket R. The exhaust has electronically controlled valves with two modes – a “Coming Home” mode that is perfect for a relaxed cruise, or a “Sport” mode that allows for experiencing the full range of the car’s powerful 900 hp engine.
The car rides on a set of Brabus Monoblock P Platinum Edition wheels with carbon aero discs, which measure 21 inches up front and 22 inches in the rear. Wrapped in Continental SportContact 7 tires, they are sure to provide maximum grip.
This is a 911 done to a very high level, and one that just a few lucky owners will get to experience.
The car’s original MSRP was $585,000 USD, so it will be interesting to see what it sells for in January 2026. This car will be crossing the block at the Barrett-Jackson Scottsdale 2026 collector car auction, with NO RESERVE price.
For more information, see this link: https://www.barrett-jackson.com/2026-scottsdale/docket/vehicle/2023-brabus-900-rocket-r-291058
Update: The car SOLD for $1 million on 24 Jan 2026!
Let’s take a moment to compare two cities: Las Vegas and Laughlin. Las Vegas is one of the most-visited cities in the country, with more than 40 million visitors annually. As the self-proclaimed Entertainment Capital of the World, it has plenty of live shows, entertainment, music, attractions, and experiences to satisfy every desire. And of course, it is a global hotspot for casino gaming.
Just 90 miles south of the Las Vegas Strip is Laughlin, Nevada. Situated along the Colorado River on the Arizona-Nevada border, Laughlin also has casino gaming. But with 1 million annual visitors, it is a completely different atmosphere. Compared to Las Vegas, Laughlin has less traffic, less competition for hotel rooms, and smaller crowds, while still offering gaming, restaurants, and live music and entertainment.
Both cities exist to serve different needs. In the same way, Barrett-Jackson’s big Scottsdale January auction is like Las Vegas, while the Scottsdale Fall auction is like Laughlin.
The Scottsdale Fall auction still has hundreds of collector cars auctioned at no reserve. It still has vendors and exhibits, great food, and live music. The advantage of the smaller-format auction is this: less crowded, less busy, less hectic than the January auction, but still plenty of fun and excitement.
The four-day Scottsdale Fall 2025 auction has concluded as of October 18th. Here are the top-selling collector cars:
1). 2006 Ford GT Heritage Edition No. 3 Lot #1026 – $742,500
2). 2006 Ford GT Lot #1056 – $660,000
3). 2021 Ford GT MK II Lot #1051 – $605,000
4). 1976 Ford Bronco Custom SUV Lot #1086 – $440,000
5). 1968 Ford Mustang Licensed Eleanor 25th Anniv. Limited Edition Lot #1068 – $429,000
6). 1972 Ford Bronco Custom SUV Lot #1082 – $379,000
7). 2025 Porsche 911 Turbo S Lot #1045 – $341,000
8). 2006 Mercedes-Benz SLR McLaren Lot #1056.1 – $330,000
9). 1963 Chevrolet Corvette Split Window Coupe by Jeff Hayes Customs Lot #1063 – $330,000
10). 1957 Chevrolet Corvette Custom Convertible Lot #977 – $291,500
The excitement continued with two special auctions to benefit charity. Lot #3001 was a 1966 Harley-Davidson FLH custom motorcycle by Paul Cox, which sold for $145,000, all of which went to benefit the Tunnel to Towers Foundation.
Lot #3002 was a 1988 Chevrolet Corvette 35th Anniversary Edition, which raised $200,000 for the American Heart Association.
The big Scottsdale auction returns January 17-25, 2026 at Westworld. With even more cars, the Rock the Block kickoff concert and so much more, it is a must-attend event. Get your tickets at Barrett-Jackson.com.
Whether you are a classic car enthusiast or are just looking for a family activity this Fall, the Barrett-Jackson Scottsdale Fall 2025 Collector Car Auction event promises four days of automotive excitement, high-energy auctions, and family-friendly fun.
The Scottsdale Fall auction began in 2024 and returns for its second year in 2025. The event takes place at WestWorld of Scottsdale and runs October 15-18, 2025.
Each year, Barrett-Jackson draws car enthusiasts from across the country to watch as hundreds of stunning collector vehicles cross the auction block, all selling at no reserve. Expect to see gleaming muscle cars from the 1960s, chrome-covered cruisers from the 1950s, and performance icons from the 1970s and 1980s. Whether you’re a serious buyer looking to make your next purchase, or you love walking the tents filled with dream cars, the car auction experience is one-of-a-kind.
This year brings a few exciting additions to the Scottsdale lineup:
The Fan Zone
A brand-new Fan Zone tent debuts this fall, offering a lively place to relax and recharge between auction sessions. Enjoy live entertainment, lounge-style seating, interactive displays, and auction livestreams on a jumbo screen. Plus, indulge in a variety of food and beverage options while soaking up the electric Barrett-Jackson atmosphere.
The Collectors Club
This hospitality pavilion features a front-row view of the auction vehicles as they make their way to the block. Located just steps away from the Meguiar’s Staging Lanes, this inviting space offers seating and premium beverages with a livestream of the auction, too.
New Affordable Meal Options
WestWorld is also introducing more family-friendly pricing at food stands across the venue:
These new offerings make it easier (and more affordable) to fuel up between bidding action and car displays.
Before you head out to WestWorld, here are a few important things to keep in mind:
Barrett-Jackson Is a Cashless Event
The auction operates cash-free, with the exception of some food vendors and valet parking. Major credit and debit cards are accepted throughout the venue.
Clear Bag Policy
Barrett-Jackson follows a clear bag policy similar to major sporting events. Guests may bring:
All bags will be inspected at the entrance, and security screening will be in effect. Non-clear backpacks and oversized diaper bags are not permitted.
Tickets are now on sale!
Tickets can be purchased online through Barrett-Jackson.com or at the gate during the event.
Whether you’re a lifelong car collector or simply love the sound of horsepower and the hundreds of collector vehicles on display, the Barrett-Jackson Scottsdale Fall 2025 Auction is a can’t-miss event. From the excitement of live bidding to the laid-back fun of the new Fan Zone, there’s something for everyone at this celebration of American automotive culture.
#3 Batmobile. Photo by: Barrett-Jackson
Throughout its storied history, Barrett-Jackson has auctioned off some of the most remarkable automotive collections ever assembled. In 2008, they featured 42 custom-built vehicles from the popular television series Monster Garage. The following year, they made headlines by auctioning nearly 200 vehicles from the GM Heritage Fleet, including rare concept cars and pre-production models. In 2015, they offered 140 prized vehicles from businessman Ron Pratte, a collection hailed as “the most significant ever” in Barrett-Jackson’s history. Now, for 2025, the spotlight turns to the Dr. Stewart Berkowitz Collection, which is already generating buzz among collectors and enthusiasts alike.
The excitement is building as the Barrett-Jackson Scottsdale 2025 collector car auction returns to WestWorld of Scottsdale, bringing with it an unparalleled lineup of rare and collectible vehicles. Taking place from January 18 through January 26, this year’s event promises to be a celebration of automotive history and pop culture, drawing enthusiasts and collectors from around the globe.
Barrett-Jackson is renowned for its vibrant atmosphere and diverse offerings, and this year is no exception. With live auctions, thrill rides, family-friendly activities, and the Rock the Block concert, the Scottsdale event remains a cornerstone of the collector car calendar.
One of the highlights of the 2025 auction is the collection of Dr. Stewart Berkowitz, a New Jersey-based enthusiast whose passion for classic TV shows and movies from the 1950s, 60s, and 70s shaped his impressive array of vehicles. Dr. Berkowitz (1959–2024) spent decades curating a collection that blends automotive artistry with Hollywood nostalgia.
This is the first time Dr. Berkowitz’s 53-vehicle collection will be offered at auction, making it a unique opportunity for bidders and fans alike. The collection primarily features top-quality commissioned replicas of vehicles from movies and beloved television series, each crafted with meticulous attention to detail.
1921 Oldsmobile Model 46 “Beverly Hillbillies” Truck. Photo by: Barrett-Jackson.
While the entire collection is a testament to Dr. Berkowitz’s passion and dedication, two vehicles stand out as crown jewels:
Barrett-Jackson’s Scottsdale event is much more than an auction—it’s an experience. Attendees can explore hundreds of vehicles up for auction, including rare classics, modern supercars, and unique memorabilia. The Dr. Stewart Berkowitz collection adds excitement to this year’s event, offering a rare opportunity to own vehicles that are fun, whimsical, and iconic.
Whether you’re a serious collector, a movie buff, or simply someone who appreciates the artistry of classic cars, this year’s Scottsdale auction is an event you won’t want to miss. Join us at WestWorld of Scottsdale for nine days of fun, entertainment and auction excitement.
For more information, including ticketing and a complete auction catalog, visit the Barrett-Jackson website.
Demand from both buyers and sellers has been pushing the collector car market to new highs in recent years. In January 2024, Barrett-Jackson filled all of their consignment slots in record time. This prompted the Arizona-based auction company to launch a new Scottsdale Fall auction, which took place Oct. 10-13, 2024.
The new Scottsdale Fall auction was a smash success, any way you look at it. The catalog featured 794 vehicles and more than 400 pieces of collectible memorabilia over the three-day auction.
Collector Car Sales
Collector car sales were strong, with a 99% sell-through rate and total sales of more than $55 million. American muscle cars from the 1960s-1990s dominated the catalog, with many examples of Mustangs and Corvettes on offer.
Auction Atmosphere
The Scottsdale Fall auction had a different feel than the larger January auction. For one thing, it felt weird to be at Westworld when it was hot outside. The temperature was noticeably warmer in October than in January.
There were about half as many cars as there were during the January auction, which was also noticeable.
Finally, the crowds were smaller, especially during the daytime on Thursday and Friday. I enjoyed the auction event more with fewer people present, which meant shorter lines for food. However, many of the food vendors were not open on Thursday and Friday, leaving fewer options to choose from.
Bugatti Chiron Falls Short of the Reserve Price
One of the star vehicles consigned to sell was a 2018 Bugatti Chiron hypercar, formerly owned by Super Middleweight boxing champion of the world, Saul ‘Canelo’ Alvarez. The 34-year-old fighter has a collection of 10+ supercars and muscle cars as well as several motorcycles.
The Chiron was previously listed with DuPont Registry in 2022 with an asking price of $3.9 million and showing 1,520 miles on the odometer. In late 2024, the auction listing stated 1,668 miles. That works out to just 148 miles driven during the last two years – truly a garage queen.
The car features an 8.0 liter W16 engine with four turbochargers, producing a staggering 1,479 horsepower and 1,180 ft-lbs of torque. The car can dash from 0-60 mph in 2.5 seconds and achieve a top speed of 261 mph.
Barrett-Jackson does not do appraisals for auction cars. Bidding for the Chiron started at $250,000 and quickly jumped up past a million dollars. The high bid was $2.3 million which did not meet the reserve price, and the car did not sell. Several months earlier in January, Barrett-Jackson sold a different 2018 Chiron for $2.97 million. I was disappointed that this one did not sell, as I would have liked to see a new owner for this incredible car.
Sammy Hagar Sets a Record for Ferrari LaFerrari
Another featured car that crossed the block on Super Saturday was the 2015 Ferrari LaFerrari owned by rocker Sammy Hagar.
The car is one of just 499 units built, and the only one finished in a cream exterior color with cream-colored seats over a black interior.
The car was originally consigned to sell at the January 2024 auction but was removed so that the car’s hybrid battery pack could be replaced. The work was completed at Ferrari of San Francisco during the summer. Unofficial sources online put the cost of the replacement battery pack at approximately $30,000, though the repair cost was not mentioned in the listing.
With an original MSRP of $1.5 million, the LaFerrari has appreciated rapidly, with a median sale price of $3.3 million in recent years. On Super Saturday, October 12th, Sammy Hagar’s Ferrari hammered for a record $4,250,000 or $4,675,000 including the buyer’s premium.
Get Ready for the Next Event
While the Scottsdale Fall auction has ended, the Arizona-based auction company is already gearing up for the next event, January 18-26, 2025. Follow Generation High Output for more updates.
