SEMA 2023: 1966 Chevrolet Nova ReNOVAtor by The Custom Shop

I have featured The Custom Shop in Flanagan, Illinois before on this site, so I was pleased to see a new custom car build from them at the 2023 SEMA Show in Las Vegas.

In the North Hall at the SONY car audio booth was this bright red ’66 Chevy Nova called “ReNOVAtor.” Though the car is almost 60 years old, you would not guess that based on its appearance! From every angle, the car looked stunning.
The Custom Shop has pulled off several tricks with this build that set them apart from the crowd. First, most of the chrome is blacked out, which I think makes for a very cool look. Second, the car has been completely upgraded to modern day with LED taillights, a digital dash, and a carbon fiber driveshaft.

I was surprised when I peeked under the hood and saw a small block Chevrolet engine under the hood, NOT an LS engine! The Hixson-built 427 SBC makes an estimated 750 hp at 8500 rpm. The engine choice is unique when every other builder has the same GM crate engine under the hood these days.

The engine has a Holley EFI setup with Imagine Injection stacks. It flows through a set of Hooker headers into a Pypes stainless steel exhaust with cutouts for when you want that extra sound.
This Nova features a full flip cowl hood, which is a neat touch that once again sets this car apart from other builds. The moldings have been shaved and the firewall, trunk floor and belly pan have all been smoothed.

Up front, the laser cut grille has sort of a stock car vibe, and I’m not sure how I feel about it on this car. The LED headlights are a big improvement over the stock ones.

The interior is a complete renovation as well, with the Holley EFI digital dashboard taking center stage in the instrument cluster. The LED accent lights look cool, and illuminate the floor-mounted brake pedal. The interior is from TMI Upholstery and features Apex leather on the seats and door panels. And of course, it has a bangin’ Sony stereo system!

The Custom Shop has done it once again with their ’66 Nova “ReNOVAtor” and created a restomod car that their client is sure to love.

Regeno’s 1966 Impala

My department just hired someone to work alongside me part-time. His name is Regeno, and this this is his daily-driven 1966 Impala. It’s currently powered by a 250 cubic-inch L6 through a 3 speed, column-shifted manual. Or “three-on-the-tree” for those of you that are in the know. It’s a work-in-progress and I hope these pictures show how much potential this car has. Also included is a video of it driving away for those of you that were curious what a 250 L6 sounded like with a chambered muffler. Enjoy the gallery below!

FFT: The Big Day

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Let me start by saying that when I found out they made a longbed stepside for the 60-66 trucks, I wanted one. They’re super rare and reproduction parts are expensive to say the least, but I just like the way they look. They aren’t very well liked in the 60-66 community (like all long beds), but the guys that do have them, love them. I had convinced myself when I started this build that if I wanted one, I’d have to make one out of a short bed. A daunting task, but I added it to my list of things I would need to do to get the truck to where I wanted it. Thankfully, I have a craigslist addiction that knows no bounds. I found someone with a 1962 GMC long bed stepper (powered by a 305 v6 and a 3 speed manual no less) that wanted to trade for a fleetside. I emailed them immediately and we were both so excited to get what we wanted we scheduled the trade off for the next day.

What I didn’t know is that the wrap-around window 60-63’s sit on a different frame than the vent windowed 64-66’s. It took a little bit of convincing but eventually we finalized the even trade. One bed for another. Here’s the photographic tale of how it happened.