Not Sold Here: Audi S1 Hatchback

If you want to see people go nuts at a car show, simply bring an Audi R8 supercar and watch as the crowd flocks around it like moths to the proverbial flame. Don’t get me wrong – I like the R8 – but I’ve been to plenty of car shows and seen plenty of them. At the Concours in the Hills car show, I saw an Audi that I had never seen before.

The Audi S1 is a hot hatchback based on the Audi A1 platform. It’s not sold in the United States, but it is sold in Mexico. You can think of it like Audi’s answer to the Ford Focus ST, the Fiat 500 Abarth, or the Mini Cooper John Cooper Works (JCW) edition. Hot Hatchbacks have long been popular in Europe, and are only recently starting to make inroads in the US market, where trucks and SUVs reign supreme.

Under the S1’s hood is a turbocharged 2.0L engine making 228 horsepower. Audi says it will accelerate from 0-60mph in 5.8 seconds and has a top speed of 155 mph – quite impressive for such a small car! It also has Audi’s permanent Quattro all-wheel drive system.

This car is incredibly rare to see in the US compared to the R8, but hardly anyone paid it any interest at the car show. Just goes to show what you might see when you keep your eyes open!