Last year I didn’t go to SEMA due to a combination of work constraints and a general sense of exhaustion with the pageantry of trade shows and Vegas in general. This year I plan on going back, but I’m going to be prepared mentally for it all. I think these are helpful enough that I’d like to share them as an addition to the typical “Rules of SEMA” articles you see for first timers. This is more for fifth, sixth and seventh timers.
I’m going to try to avoid the obvious things like “wear comfortable shoes” and “be sure to pack snacks”. These are amateur rules and I’d like to focus more on things to keep someone from slipping into a malaise when you find yourself away from home carrying phones, backpacks and cameras and also trying to dig out the morsels of interesting new things hidden between drab booths of everything that has been done before. The only burn-outs I expect to experience are going to be where the rubber meets the road. Continue reading