It used to be that owning a supercar was special, no matter which one you had. But in today’s world, exclusivity is the name of the game. Now it’s not enough to have any old Lamborghini or Ferrari – you’ve got to have the rare, limited-production model in order to really be somebody.
For example, Ferrari limited production of the Enzo to just 400 units. The Bugatti Veyron was limited to 450 cars. The Lexus LFA was a limited run of just 500 cars. Lamborghini is building just 200 “50th Anniversary” edition Aventadors. Not to be outdone by the competition, Aston Martin raised the stakes with their One-77 supercar – a super special vehicle with a $1,000,000 price tag and only 77 copies built.
However, this practice of building ultra-low production cars is not a new idea for the industry or for Aston Martin. In fact, they released a very limited version of the DB7 Vantage Volante back in 2003 that was limited to just 100 cars. Called the DB AR1, it carried a hefty sticker price of $250,000. I crossed paths with one of these rare cars at a show here in Scottsdale.
What made the DB AR1 unique was its Zagato-designed body. The car was a true roadster with no provision for a roof of any kind. Like most Aston Martins, it was equipped with a 6.0L V12 engine making a more-than-ample 435 horsepower.
While that all sounds great on paper, it doesn’t look nearly as pretty as the DB7. The interior is of questionable taste, and the exterior color reminds me of mint chocolate chip ice cream. It’s not a car that I would desire in my own collection, to put it gently. But if all that matters is exclusivity, well, here you go.