What’s been going on with Lotus for the last couple decades?

Okay, that might be a little bit of a loaded question. I’m a little too young to have been able to fully appreciate the era when the Esprit was a hot-ticket item so maybe I’m lacking a little too much context to have a grasp of Lotus’ place in the world at that time. All I have to go off of is the more recent weirdness coming from them since the time I’ve been aware of their offerings, and as time goes on, one thing is becoming clear to me:

Lotus is Unreal. I don’t mean that in a hyperbolic way, I mean Lotus has essentially followed in the footsteps of the PC game of the late 90s. Much like the Unreal franchise, Lotus certainly made a name for themselves early on in their existence with excellent quality releases and superior technological prowess. Over time, however; Unreal: The Game has become less relevant in the gaming space every year as Epic Games, their developer, (yes- the Fortnite company) has focused less effort on on Unreal, the game and much, much more on developing and advancing the Unreal Engine for licensing by other developers. This was a smart move, and these days you probably can’t go a full (non-camping in the wilderness) day without accidentally viewing or interacting with some form of media riding on the shoulders of Epic Games’ 3D game engine.

It’s not hard to notice a lot of parallels between that and what it seems like Lotus has been up to as of late. The Lotus models that stand out to me are actually pretty underwhelming compared to how many Lotus-adjacent vehicles exist. This isn’t news to anyone, but even the first Tesla model produced was a thinly-veiled electrified Lotus Elise. It doesn’t stop there, everyone from Hennessey, to Infiniti, to Rinspeed and even Vauxhall, among many others have toyed with a Lotus-based version of whatever they were working on at the time, and to me anyways, they all sort of overshadow what Lotus themselves have been putting out, which up until very recently resembled more of a Miata-meets-go-kart than a true high-end sports car. This leads us to the Radford Type 62-2 we spotted at SEMA 2022.

Sure, it may be based on the Exige, but the Radford looks a lot more super and a lot less 3/4 scale Great Value Porsche 918. The power has also been increased from 430 to 500hp which, let’s face it, is now the bare minimum to even get anyone’s attention these days. Although Lotus has always been all over the place with their services, performing suspension tuning for tons of other makes, running F1 teams, and even building road racing bicycles, I feel that given the proliferation of Lotus-based cars, and the sheer variety of offerings they have allowed to exist, I think it’s say to say that Lotus has settled into what they do best as of late. And there’s nothing wrong with that. Nobody besides a few hardcore fans may be playing Unreal Tournament anymore, but everyone and their cousin has seen a Star War or two made with the help of Unreal Engine without even realizing it. And that’s exactly how Lotus, and the Radford Type 62-2 feel to me.