I have featured The Custom Shop in Flanagan, Illinois before on this site, so I was pleased to see a new custom car build from them at the 2023 SEMA Show in Las Vegas.
In the North Hall at the SONY car audio booth was this bright red ’66 Chevy Nova called “ReNOVAtor.” Though the car is almost 60 years old, you would not guess that based on its appearance! From every angle, the car looked stunning.
The Custom Shop has pulled off several tricks with this build that set them apart from the crowd. First, most of the chrome is blacked out, which I think makes for a very cool look. Second, the car has been completely upgraded to modern day with LED taillights, a digital dash, and a carbon fiber driveshaft.
I was surprised when I peeked under the hood and saw a small block Chevrolet engine under the hood, NOT an LS engine! The Hixson-built 427 SBC makes an estimated 750 hp at 8500 rpm. The engine choice is unique when every other builder has the same GM crate engine under the hood these days.
The engine has a Holley EFI setup with Imagine Injection stacks. It flows through a set of Hooker headers into a Pypes stainless steel exhaust with cutouts for when you want that extra sound.
This Nova features a full flip cowl hood, which is a neat touch that once again sets this car apart from other builds. The moldings have been shaved and the firewall, trunk floor and belly pan have all been smoothed.
Up front, the laser cut grille has sort of a stock car vibe, and I’m not sure how I feel about it on this car. The LED headlights are a big improvement over the stock ones.
The interior is a complete renovation as well, with the Holley EFI digital dashboard taking center stage in the instrument cluster. The LED accent lights look cool, and illuminate the floor-mounted brake pedal. The interior is from TMI Upholstery and features Apex leather on the seats and door panels. And of course, it has a bangin’ Sony stereo system!
The Custom Shop has done it once again with their ’66 Nova “ReNOVAtor” and created a restomod car that their client is sure to love.