When it comes to cultural differences, Americans and Europeans have very different tastes. We have distinctly different preferences in food, music, clothing, and humor. It stands to reason that we would also have different preferences for automobiles. As Peugeot learned in the 1980s, this is exactly the case.
Peugeot is a large and well-known car manufacturer in France. In 1987, they launched a brand-new car called the 405. This mid-size family sedan offered a lot of standard features at a reasonable price. It had a body designed by Pininfarina and was available with an optional 150HP engine. This sporty, front-wheel drive sedan was named European Car of the Year in 1988. Spurred on by a positive reception at home, Peugeot decided to bring the 405 sedan over to the United States market.
